Introduction
The Better Business Institute is always
looking for intelligent and ethical people who may be interested
in a career change or supplementing their present income. Ideal
candidates are those with a professional or business background
with good communication skills and a drive to succeed. If you
are this type of person then BBI has a great opportunity for
you, which can allow you to take advantage of your current
skills and knowledge, and turn them into a profitable business.
Consultancies can be run with as little as 5 hours a week up to
full time.
About the business coaching
industry
“A simple business but not an easy
business”
Business coaching can be a very exciting, rewarding and lucrative career path
for
the right individual. Like all businesses, we have many highly successful
Business Coaches who could sing the virtues of being involved in this industry
and being involved with the Better Business Institute all day long. We could
also give you a list of Business Coaches who will readily admit that they “bit
off more than they could chew” when they got involved in the small business
consulting industry.
Like anything worthwhile, it
takes time, effort and discipline to get good at working
with small business owners.
The reality for small business owners is 80%
of businesses go bust within 5 years of opening their doors.
What this means is that, mother, father, grand parents, sons and
daughters are going broke in the pursuits of the dream of owning
their own business. The reason they go bust is through poor
cash-flow, which is attributed to poor sales, which is affected
by poor marketing. To help solve these problems for small
businesses is the inspiration behind BBI.
Small business people desperately need our
products and value added services and those that are truly
committed can do very well.
The key to success as a small business coach
is genuine commitment on the part of the coach. This involves
constant reading of business materials. Constant personal
improvement. Coaches are encouraged to network with small
business people and successful peers within the industry.
Because the small business environment is a challenging one
genuine desire to help people is a must !
The training structure helps our coaches to
make a commitment to excellence and allows them to profit from
discipline and focus. These are some of the attributes it takes
to be great in any business , and is one of the ways we are
helping people to create a profitable consultancy that is
respected in the market place. Some of our current consultants
have been featured in national publications in Australia and New
Zealand.
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How could I make money as a business coach?
“There’s no business
like the business of making money for people!”
Perhaps the best way to illustrate the power
of assisting businesses make more money is to share some real
life stories with you. If we were to share just how much money
can be made as an independent business coach without proper
explanation, most people would be skeptical, and rightly so.
What you must remember though is that the best business coaches
make most of their money based on the additional profits that a
company makes as a direct result of implementing their ideas.
The advantage of being paid in this way is that it creates a
real win-win scenario for both the coach and the business owner.
As a business coach you have one of the most
important aspects of wealth creation going for you right from
the start… leverage. To clarify, as the business owner, you
would have to invest hundreds of thousands of dollars to start
the business. This would go into plant, stock, equipment,
marketing and general business expenses. As a business coach you
have all those resources at your disposal without the investment
or risk. You simply take a cut of the profit over and above what
the business already makes…and this additional profit can be
quite substantial with the right knowledge.
How many business owners do you think would
be happy to give you a share of profits that you help them make
over and above what they currently make?
Let me give you some
examples…
One of our trained Business Coaches recently
worked with a Jewellery store. He assisted this client to write
a specially crafted sales letter to send to his clients. In
total the mail campaign cost the owner $900 to implement and it
generated over $33,500 in additional sales in the first few
days. When you consider that this strategy could be used again
and again, you can quickly see that there is a lot of money to
be made here. From the Business Coaches perspective there may
have been one or two hours work in crafting the letter and
coaching the client, however the return on an hourly base could
be huge.
Another example is Gold Coast based coach,
Les Luxford. The client is a restaurant called Fratellis. In
just 3 months their turnover nearly tripled. This business went
from turning over about $10,000 per week to $25,000 per week as
a direct result of Les’s work with them. They have had to move
into larger premises. His success was so substantial that he,
together with the client, was featured in Wealth Creator
magazine.
Again, what is it
worth to the business owner? The answer…a lot!
As a final example, another of our Business
Coaches worked closely with a drive-way company. The 3 owners of
this particular business were “rough and ready” tradespeople
with little finesse for the finer points of dealing with the
public. After an initial consultation the Business
Coach determined that the owners needed:
-
An
effective telephone answering script that got more
appointments.
-
An
effective quoting and follow-up process to get more deals.
-
A
strategy to increase their prices and thereby their profit.
-
These needs were identified through a special questionnaire.
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Essentially these guys were getting about 10
enquiries per day but only converting 1 in 10 to an appointment.
Of the 1 in 10 appointments, they were getting 1 in 3 to buy.
The average sale was $3,000.
Summary before
Business Coaching:
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What the Business Coach did was
structure a special telephone script (based on our
products) that increased the appointment rate from 1 in
10 to 7 in 10! That’s a 700% increase in appointments.
Before the phone script, this
business was just handing out quotes over the phone with
no strategy what-so-ever. After the telephone script,
this business was taking an unusual interest in the
customers needs which lead to a massive increase in
appointments.
From there, these owners then used a
specially crafted quoting document that detailed all the
finer points about the work they would do for the
client. In the past they simply scribbled a quote on a
piece of paper and “left it with them.” Today they
tender a professional quote and use a simple but very
professional follow-up phone script. This has resulted
in 1 sale being achieved from every 2 appointments as
apposed to 1 sale from every 3 appointments.
Finally, they were able to put their
prices up by 10% because they were now perceived as the
leaders in drive-ways. So instead of an average sale of
$3,000 they were now getting $3,300 on average. |
Combined, this mix of simple
improvements is potent! Let’s do the math.
Before seeking the
help of a Business Coach using BBI products:
After the professional
assistance from a Business Coach using BBI products:
-
60 calls/week = 42
appointments (7 in 10) = 21 sales (1 in2) = $69,300
in sales.
-
From $6,000/week in
sales to $69,300 per week in sales!
Not bad for three simple ideas and
no increase in the number of enquiries!
This is just a simple example based
on a real life scenario. Today this company has a team
of trucks and employees to handle the work. How much do
you think this is worth to this business? The
actual time involved on the part of the coach is
minimal, however, because of leverage, the return is
potentially massive. |
In every case mentioned above, the Business
Coach also received profit from the sale of products up-front.
This is the “bread and butter money” for most Business Coaches.
Our products alone can create good solid cash-flow for you which
overcomes one of the biggest problems for most small business
coaches. As an unauthorized business coach only, you get paid
purely for time or in some cases, results (which also take
time). Products from BBI enable you to make money upfront with
very little time involved.
So, in a nutshell, as a Business Coach you can make money
from:
-
Selling the BBI products in their own right.
-
Taking a cut of increased profits (as shown above).
-
Fees
generated from ongoing coaching contracts.
-
Fees
for specific services such as writing advertisements,
telephone scripts, systems and so on.
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The beauty of our business is that our
products will teach you, as they teach the end user clients, the
fundamentals of business transformation. As a Business Coach,
you will also learn:
-
How
to structure profit share and equity deals.
-
How
to charge for a variety of services to small businesses.
-
How
other Business Coaches sell our products and generate leads.
-
How
to identify individual business needs and structure a
tailored solution.
-
How
other Business Coaches run small business seminars to elicit
sales and consulting work.
In essence, what you are paying for is the
right to market and sell our programs. We provide shared
knowledge that others have applied to create profit as a
Business Coach however you are not bound by our ideas or
obligated to use them. They are simply a guide. In fact, we
encourage you to seek out ideas from all sources and use these
to provide even greater value added service to your clients.
The final benefit of being affiliated with
the Better Business Institute is that you will be able to trade
with the full support of an experienced business coaching team
behind you. This will assist you in terms of credibility within
the marketplace.
Top Business Coaches can make very good
income, however these individuals are smart, focused and
disciplined individuals who are truly committed to their
industry. It’s not a hobby for them, it’s a serious business.
This is not an opportunity for “wall flowers” with little
self-belief.
The benefits of the Better Business Institute opportunity
The Better Business Institute Opportunity is
the culmination of 13 years experience in the Marketing
Consulting Industry, profiting through recessions and booms and
helping ordinary people transform into Entrepreneurs.
Some of the benefits you will discover are.
-
Earn up to $500 an hour for your
knowledge.
-
Receive up to 90% profit on sales
made or revenue generated.
-
Learn how to take a profit share ,
in the success of the businesses you are working with.
-
Receive powerful "Entrepreneurial
Training " 2 times a week, from leading entrepreneurs.
-
Attend an 5 day training, where you
learn from one of the top sales and marketing consultants in
the country the keys to coaching success.
-
Market some of the most
comprehensive and powerful business marketing tools in the
world . Tools that have been featured in National
Publication throughout Australia and New Zealand.
-
Have people pay you up to $15000
for the right to work with you, and receive an on-going
profit from any sales they make.
-
Be able to make up to $3000 in your
first week . if you are good!
The BBI opportunity is not restricted to
state or territory, allowing you to take your business with you,
where ever you go. With our network having a presence in the
United States , United Kingdom , Canada and New Zealand , you
business can go away with you as well.
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